In addition you may be interested in Cass Sunstein's article "Holiday Shopping Tips From Behavioral Economists"). Sunstein is currently a professor of law at Harvard and for a time worked in the Obama Administration. His article is a bit more practical and won't take all of the "fun" out of shopping for others.
Saturday, December 15, 2012
A Homo Economicus Christmas
Have a Very Homo Economicus Christmas"), Dubner asks economists how they go about their holiday shopping. In the podcast you'll hear from Steven Levitt (Dubner's Freakonomics co-author), Alex Tabarrok (who wants gifts directed to his “wild self”), Justin Wolfers (who has written about Christmas efficiency); and Joel Waldfogel (who's written a well-known paper, “Deadweight Loss of Christmas,” and book about gift-giving, "Scroogenomics).